You Can't Go Wrong with a Subaru

In the Subaru car commercial there are cues that allude to a certain way of life. The way the commercial was produced shows a way of life among people that value family, quality/loyalty, and fulfilling experiences throughout life. These are ideologies because they are a sort of belief system of how some people live their lives. I think the commercial represents the car as being family friendly because it shows the owners go from one person and a dog, to a couple and their dog, to a couple and their child, and a dog. The family develops and grows over time while still using the same Subaru, which a big indicator of loyalty and dependability. This time frame part of the commercial also represents the importance of quality in life. The parts where the man is playing fetch with his dog and taking walks as a family are all details that show the importance of fulfilling life with meaningful moments. This belief is also shown through the love displayed between the man and woman with the kiss they share, to the petting of the dog that we see grow up from puppy to adult. The audience for this commercial is families, active people, and anyone who values long lasting materials. The location of the commercial, the clothing worn by the actors, and even the minor details of the set are all rhetoric that was used to grasp the attention of the intended audience. It is all filmed outdoors at what looks like a cabin house, it’s back in the woods where there a lot of trees and long grass, and the family is in practical, casual, adventuring clothing. All of these details help promote the ideologies of the audience. I have a dominant-hegemonic response to this commercial. I agree with the beliefs that are represented throughout the commercial and have no personal problems with the way they show the importance of family, loyalty, and lifestyle through this car commercial. I feel this way because I am someone who has been raised in a relatively close-knit family, I enjoy doing many active things outdoors, and I think material things should last a long time and be reliable and loyal.